Hey! I’m Danica your go-to guru for all things guest experience. Whether I’m diving into data or inspiring teams from the stage, my mission is simple: to help hotels thrive by unlocking the true potential of guest intelligence.
When I’m not busy strategising over coffee, you can find me exploring new destinations or sharing my latest industry insights. Let’s transform your guest experience together!
Fun fact - the meaning of Danica is Morning Star and since the age of 15 I have always wanted to run my own consultancy. Fast forward 15+ years later I am proud to say I have finally achieved my dream.
I am a seasoned expert in guest experience and hospitality technology, with over a decade of experience helping hotels and serviced apartments worldwide elevate their guest experience through cutting-edge solutions. As the founder of MorningStar GX consultancy, I specialise in leveraging technology to drive strategic engagement, improve guest satisfaction, and enhance operational performance for hospitality brands.
With 10+ years of experience as the market leader in guest experience software, I have worked with hundreds of properties across the globe—from luxury 5-star hotels to budget-conscious hostels. My expertise spans guest intelligence data, reputation management, and staff engagement strategies, making MorningStar GX an invaluable resource for hotels looking to transform the way they connect with guests.
My unique blend of strategic insights and deep technical knowledge has empowered countless hotels to optimise their operations and create memorable, personalised guest experiences. A passionate advocate for data-driven decision-making, I continue to shape the future of hospitality by helping brands harness the full potential of technology to achieve lasting success.